An Academic Commons Review of an interesting article about NetGens and the library.

The authors of the report do suggest, however, that the library has a marketing problem, in that its ‘brand’ is the book. They write:

“In a world where the sources of information and the tools of discovery continue to proliferate and increase in relevance to online information consumers, the brand differentiation of the library is still books. The library has not been successful in leveraging its brand to incorporate growing investments in electronic resources and library Web-based services. Can the brand be expanded or updated to be more relevant, to be more than books?”
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